Get your school involved in Baby Loss Awareness Week 2021 

Sands works tirelessly to ensure that anyone affected by the loss of their baby gets the support they need, however they need it. As part of this work, we are currently developing a suite of resources for children grieving the loss of a sibling to improve their mental health outcomes.  

At this year’s Baby Loss Awareness Week, you can help us raise awareness and funds to support the development of our sibling support package.  

Our theme for #BLAW2021 is Wellbeing, and we want to invite your school community to join us in recognising the importance of looking after yourself. We’re also discussing how to look after siblings on Tuesday 12th: be sure to join the conversation online.


Ribbon Run 

Ribbon Run is an event which your school is invited to take part in during BLAW. You can pick the distance and pupils can run or walk it all in one go or across the week, wearing their ribbon pins.  

Each class can choose how to run their Ribbon Run this October. Some of our favourite ideas are below: 

  • Run 1km each every day  
  • Run 5 laps of the school field 
  • Run 30km as a class 
  • Have a Ribbon Run relay 

Pupils are asked to collect sponsorship to help bereaved families and siblings get the support they need and deserve, but even if they’re not able to, they are still congratulated for their amazing efforts in raising awareness of baby loss. 

Request your free class Ribbon Run pack, containing 30 sponsor forms, certificates and ribbon pins, as well as a guidance sheet for teachers, below. If you need more than one because the whole school are participating, that’s no problem. 


Go Pink and Blue 

Every year, thousands of family homes and famous landmarks light up pink and blue in support of Baby Loss Awareness Week. Join them by decorating your school pink and blue. You can order tissue paper packs to stick in the windows or get crafty with your pupils and see what ideas they have. 

We’re also inviting you to host a Wear Pink and Blue day. Pupils can come dressed wearing pink and/or blue and make a £1 donation. If you want to sell our bespoke pin badges for this day, let us know and we’ll send you a box and collection tin. 

Order your free Go Pink and Blue pack below.



registrations are not available

The event is closed.


If you’ve got questions, you can email Chiara in the Fundraising team on  

We look forward to welcoming your school onboard!